BC HOCKEY AND BIOSTEEL ANNOUNCE MULTI-YEAR PARTNERSHIP
For Immediate Release
January 14, 2026
Saanichton, B.C. — BC Hockey has announced a new multi-year partnership with BioSteel, a Canadian sports nutrition company recognized for its commitment to clean hydration and grassroots sport.
As part of the agreement, BioSteel becomes the Official Sports Drink and Sports Nutrition Supplier of BC Hockey’s Program of Excellence (POE), supporting the Male U16 and Women’s U18 programs, as well as the Official Sports Drink and Sports Nutrition Supplier for all four leagues within the British Columbia Elite Hockey League (BCEHL).
“We are excited to partner with BioSteel,” BC Hockey CEO Cameron Hope said. “They are a Canadian brand with a clear commitment to amateur sport. Support at the grassroots and development levels matters, and this partnership helps strengthen programs and participants across our system.”
The partnership supports a combined 29 teams across the BCEHL’s four leagues, U18 Female, Integrated U18, U17, and U15, enhancing hydration support across BC Hockey’s high-performance and elite development pathway.
“This partnership with BC Hockey reflects everything BioSteel stands for—supporting athletes early, investing in communities, and helping build strong foundations for long-term success,” said Dan Crosby, CEO of BioSteel.
Founded in 2009, BioSteel is a leading sports nutrition company dedicated to creating clean, high-quality hydration and performance products trusted by professional athletes, teams, and active individuals worldwide. BioSteel products are made without artificial colours, flavours, or preservatives and are NSF Certified for Sport, supporting performance from grassroots participation through elite competition.
BioSteel's Commitment to Grassroots Sport
Supporting 5,000+ teams annually: BioSteel supports more than 5,000 teams each year across grassroots and development programs, helping ensure access to clean, trusted hydration at all levels of sport.
$4 million reinvested into teams: Through long-standing funding initiatives and team-based support programs, BioSteel has reinvested more than $4 million directly back into teams, helping reduce financial barriers and strengthen community sport.
BioSteel Teams App: BioSteel developed the BioSteel Teams App to provide teams with a centralized digital platform for team management, fundraising, and performance-focused engagement.
“Built From Steel” docuseries: BioSteel’s Built From Steel docuseries highlights the journeys, discipline, and development of athletes training at the BioSteel Sports Academy.
Steel Sharpens Steel mission: BioSteel’s Steel Sharpens Steel philosophy reflects its focus on empowering young athletes, fostering strong communities, and supporting the future of sport through meaningful, long-term investment.
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About BioSteel
Founded in 2009, BioSteel is a Canadian sports nutrition company focused on clean, high-quality hydration and performance products trusted by professional athletes, teams, and active individuals worldwide. All products are made without artificial colours, flavours, or preservatives and are NSF Certified for Sport. BioSteel is committed to supporting grassroots sport and the next generation of athletes through meaningful partnerships and community-driven initiatives.
About BC Hockey
BC Hockey is a non-profit organization and the governing body for amateur hockey in British Columbia. With more than 60,000 participants, BC Hockey is dedicated to leading, developing, and promoting positive lifelong hockey experiences.